Our Founder Antoinette Smith is a relationship-oriented entrepreneur. She is a coach and mentor to business owners that are transitioning from employee to entrepreneur. She mentors through 4:13 Ladies Inc. As an Educator, Founder and Owner/ Operator of Studio 4:13 Salons LLC. and B.O.S.S. Up Academy. Antoinette “ToniToni” has develop workshops and programs that have transformed the lives of young girls, women and business owners to help cultivated a mindset of self-efficacy and provide them with the tools necessary to be successful in business, strong confident Christian women. Her coaching and mentoring have altered the trajectory of her mentees and client’s life.

Mrs. Smith is passionate about being transparent about her life experiences, sharing her insight, and influence. The process of disconnecting her identity to titles and positions has allowed her to discovery her true authentic self, who she was created to be. Antoinette empowers, encourages and builds up young women and women to embark on their personal Journey to Greatness to become the best version of themselves through self- discovery, tools to transcend trauma, taking ownership for their healing and embracing their individuality.

Antoinette believes wholeheartedly that everyone has a distinct purpose designed by God. This is progression that takes a spiritual awakening and personal development. She is serious about personal development, spiritual growth and believes the greatest invest in life is the investment in people.